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Our Story

Sportsmagic Pty Ltd was established in 1998 in Kogarah NSW.Back then we worked closely with some of rugby league's best names, designing and distributing their caps and clothing. From there Sportmagic went on to became a supplier and wholesaler of teamwear and corporate wear and was one of the first stores to start selling online in Australia.We have seen the industry grow and change and have changed along with it.Consequently we now also specialise in sublimation, the latest technology advance in sportswear design.

You design it and we'll create it.Need help with the design.....not a problem we can help with that too.

Of course we still have our online store with a variety of quality products.Have a browse and if you have any queries please do not hesitate to contact us.

Our showroom is located at Unit 21/29 Governor Macquarie Drive CHIPPING NORTON NSW 2170. Our showroom is by appoinment only and not open to the public.Please contact us to organise an appointment.



What is sublimation? Sublimation is the latest advance in sportswear.All designs are within the material ie there is no heatpressing, no embroidery and no screen printing.Everything is encompassed in the design.This allows you to create any design you like.You are only limited by your imagination.You can have as many colours,logos and or sponsors as the garment can fit.You may have individual names and numbers.The scope is endless.This is the most popular sportswear currently used in all sports and by many clubs,schools,businesses and associations.Depending on your material it is quick dry, fade resistant no ironing required.

Sportsmagic Pty Ltd have a joint factory in China where 18 dedicated staff are processing,monitoring and maintaining quality control of your garment/s.We take care of all vital aspects of our supply chain so that our customers,wholesalers and leading retailers can focus on their customers.If you cannot decide on a design we have a design team that can help you.Click on "read more" to view our range and some of our designs.Remember if you cannot find a design you like we can create one for you.


  • Questions and Orders

  • 0418 640 499


    Unit 21/29 Governor Macquaries Drive



    PO BOX 57